Bips discloses the fitness mantra

19Jul11

World’s Original Digestive Biscuit McVitie’s has few days ago launched a new ad campaign starring its brand ambassadors Bipasha Basu and Shreya Saran. The heading biscuit brand has already disclosed two television commercials which are currently on air on various channels.

Bips

The new McVitie’s Digestive advertisment displayed the global demand of the biscuit and confidently instituted it as a tasty and healthy habit to restore your present biscuit that you eat. Bipasha and Shreya are well acclaimed celebrities.They are also known to be very scrupulous about their health system. The advertisement showcases how they along with people from around the world are making McVitie’s Digestive biscuits a part of their daily habit with their morning cup of tea, as a bite in office, as an evening snack and so on.

Regarded by Publicis Capital, the commercial has been directed by Razneesh Ghai. The jingle has been composed by flawless music director Karthik Shah. There are two versions of the television commercial starring Bipasha Basu for North, East and West India, whereas Shriya Saran for South India. With a great cast on board, a very creative presentation and a mesmerizing tune, it will for sure leave consumers asking for more again and again.

There is an up-and-coming conversation between people about choosing healthy food habits. People who are 25 and above it are looking forward for those options that can help them stay healthy throughout. Working on this approach, the agency has designed the campaign to show how world over people are changing to healthier manner of eating McVitie’s Digestive Biscuits.While, besides busy with endorsements, the crazy fans of Bipasha Basu are eagerly waiting to see her in Bollywood project Players opposite Abhishek Bachchan and opposite Josh Harnett in Hollywood movie Singularity.

Know more about your favourite celebrities. Read Bipasha Basu horoscope.